Archive for May, 2008

YES! LOOKS DO MATTER

Great article from marketing and brand development strategist Wendi R W McGowan of Wendistry LLC.

Excerpt from Yes! Looks Do Matter by CEO, and President Wendi R W McGowan

Repeatedly, branding is a big topic here at Wendistry, but I’m always surprised by the fact that not everyone is aware of the power of creating a brand for oneself. Your personal brand is all-important, particularly when you run a business. Think Kate Spade, Martha

Jeans That Look Great on Everyone

Not Your Daughter

Flare-leg or bootcut jeans, with a not-too-high rise, happen to be the most flattering, lengthening cut for every body type. It’s the FIT that can make them look particularly amazing on you.

Not Your Daughter's Jeans Tummy Tuck Stretch Bootcut Jeans

Leg

The ideal pair of bootcut or subtle flare-leg is fitted through the thigh and

The Perfect Pant

Martin textured trouser

The Fit of pants varies according to style, but most work best in a low-rise cut that’s tailored through the hips and butt. Dressy evening pants should be slightly sexier than day time pants. Wear all styles long (except for cigarette pants, which have to end at the ankle); it’s a classic flattering line. Hem pants to hit right at the bottom of the heel.

Pants That Look Great on Everyone

Theory

Menswear-style pants have a Katharine Hepburn elegance and are kind to all figures. Throw on a pair of menswear trousers in the morning, and you’ll feel confident for the rest of the day. They’re both authoritative and graceful, flattering and comfortable. Perfect for the office, they can also be dressed up for evening with a sexy, fun little top and heels.

How To Have Style

How to Have Style

Unlike fashion, a sense of style comes from within.

 

It’s clear to me from the many people I talk to that there is a great misunderstanding about style. Style is not a price. It is not an age. It is not a size. And it can

How Not to Look Boyish in a Jacket

Banana Republic-Linen-blend peplum striped jacket

Blazers are a preferable option to suit jackets. A blazer gives a certain polish to any look, casual or professional. If you have a job where you’re frequently in suits, blazers offer a softer option, but still keep you covered in a meeting or when going to lunch.

If a blazer fits in a girly way–close to the body—you’re halfway there. A fitted, two or three-button blazer with a mid-rise lapel

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