Great article from marketing and brand development strategist Wendi R W McGowan of Wendistry LLC.
Excerpt from Yes! Looks Do Matter by CEO, and President Wendi R W McGowan
Repeatedly, branding is a big topic here at Wendistry, but I’m always surprised by the fact that not everyone is aware of the power of creating a brand for oneself. Your personal brand is all-important, particularly when you run a business. Think Kate Spade, Martha
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